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Global Brand Guidelines

Ignite the world’s imagination

Updated April 26, 2023

So what's new?

This site is your go-to guide to ensure brand consistency and proper usage. Here, you’ll find the global English Audible brand guidelines. You can find links for our global marketplace-specific guidelines as well as a link for external access for outside partners below. Trans-created voice guidelines for our Japan marketplace are coming soon.

Our brand

Updated April 25, 2023

Dive into our brand positioning. See who we are, what we believe in, and why we do what we do to make the world a better place through imagination.

Global guides

Updated May 15, 2023

We’ve trans-created our Voice section for our non-English speaking marketplaces. Trans-created voice guidelines for our Japan marketplace are coming soon.

External access

Updated April 25, 2023

You can share our brand guidelines with external agencies and partners via a password-protected link.


Updated April 25, 2023

We’ve updated our personality traits for a fresh and unified global voice throughout our experience.

Imagination headlines

Updated April 25, 2023

We’ve created tips for writing headlines that ignite imagination.


Updated April 25, 2023

We’ve simplified our color palette to focus on Solar, our core brand color.


Updated April 25, 2023

We’ve updated our type hierarchy to support our new imaginative voice.

Secondary graphics

Updated April 25, 2023

We’ve created a set of secondary graphics to help express the Audible brand at every touchpoint.

Content display

Updated April 25, 2023

We’ve created various ways to show our content—from big cinematic features to bookwalls and single covers.


Updated April 25, 2023

We’ve updated our use case illustration to align with our updated color palette.

Tools & templates

Updated April 25, 2023

Access all templates and style guides in one easy-to-find place.


Logos (by downloading, you agree to the included usage guidelines)

An image of letters

Audible Sans font family

Figma Logo (transparent)

Brand asset file (Figma)


Visual language overview

Color palette Thumbnail

Color palette

Our core color palette consists of our primary brand color Solar, as well as Midnight and White.

Type Ramp Thumbnail


Audible Sans is our primary typeface.

Secondary graphics thumbnail

Secondary graphics

This set of shapes and textures is based on the curves and angles of our Chevron logo, uses our Solar color, and creates brand attribution.

Content display thumbnail

Content display

We tell our story through our content above all—featuring key art and bookwalls that convey our breadth and depth.

Voice overview

Our personality

Our personality is made up of three traits: human, bold, and original.

How to capture imagination

Describes how we communicate in a way that will move the needle and capture people's imaginations.


Explains how we convey our portfolio of formats—audiobooks, podcasts, and Audible Originals.

Copy style guide

This is the stuff our copy editors look out for that keeps our writing consistent. Also, see our new glossary.