Global Brand Guidelines
Ignite the world’s imaginationUpdated April 26, 2023
So what's new?
This site is your go-to guide to ensure brand consistency and proper usage. Here, you’ll find the global English Audible brand guidelines. You can find links for our global marketplace-specific guidelines as well as a link for external access for outside partners below. Trans-created voice guidelines for our Japan marketplace are coming soon.
Our brandUpdated April 25, 2023
Dive into our brand positioning. See who we are, what we believe in, and why we do what we do to make the world a better place through imagination.
Global guidesUpdated May 15, 2023
We’ve trans-created our Voice section for our non-English speaking marketplaces. Trans-created voice guidelines for our Japan marketplace are coming soon.
External accessUpdated April 25, 2023
You can share our brand guidelines with external agencies and partners via a password-protected link.
VoiceUpdated April 25, 2023
We’ve updated our personality traits for a fresh and unified global voice throughout our experience.
Imagination headlinesUpdated April 25, 2023
We’ve created tips for writing headlines that ignite imagination.
ColorUpdated April 25, 2023
We’ve simplified our color palette to focus on Solar, our core brand color.
TypographyUpdated April 25, 2023
We’ve updated our type hierarchy to support our new imaginative voice.
Secondary graphicsUpdated April 25, 2023
We’ve created a set of secondary graphics to help express the Audible brand at every touchpoint.
Content displayUpdated April 25, 2023
We’ve created various ways to show our content—from big cinematic features to bookwalls and single covers.
IllustrationUpdated April 25, 2023
We’ve updated our use case illustration to align with our updated color palette.
Tools & templatesUpdated April 25, 2023
Access all templates and style guides in one easy-to-find place.
Visual language overview
Our core color palette consists of our primary brand color Solar, as well as Midnight and White.
This set of shapes and textures is based on the curves and angles of our Chevron logo, uses our Solar color, and creates brand attribution.
We tell our story through our content above all—featuring key art and bookwalls that convey our breadth and depth.
How to capture imagination
Describes how we communicate in a way that will move the needle and capture people's imaginations.
Copy style guide
This is the stuff our copy editors look out for that keeps our writing consistent. Also, see our new glossary.