Global Brand Guidelines
Ignite the world’s imagination
Updated April 26, 2023So what's new?
This site is your go-to guide to ensure brand consistency and proper usage. Here, you’ll find the global English Audible brand guidelines. You can find links for our global marketplace-specific guidelines as well as a link for external access for outside partners below. Trans-created voice guidelines for our Japan marketplace are coming soon.
Our brand
Updated April 25, 2023Dive into our brand positioning. See who we are, what we believe in, and why we do what we do to make the world a better place through imagination.
Global guides
Updated May 15, 2023We’ve trans-created our Voice section for our non-English speaking marketplaces. Trans-created voice guidelines for our Japan marketplace are coming soon.
External access
Updated April 25, 2023You can share our brand guidelines with external agencies and partners via a password-protected link.
Voice
Updated April 25, 2023We’ve updated our personality traits for a fresh and unified global voice throughout our experience.
Imagination headlines
Updated April 25, 2023We’ve created tips for writing headlines that ignite imagination.
Color
Updated April 25, 2023We’ve simplified our color palette to focus on Solar, our core brand color.
Typography
Updated April 25, 2023We’ve updated our type hierarchy to support our new imaginative voice.
Secondary graphics
Updated April 25, 2023We’ve created a set of secondary graphics to help express the Audible brand at every touchpoint.
Content display
Updated April 25, 2023We’ve created various ways to show our content—from big cinematic features to bookwalls and single covers.
Illustration
Updated April 25, 2023We’ve updated our use case illustration to align with our updated color palette.
Tools & templates
Updated April 25, 2023Access all templates and style guides in one easy-to-find place.
Visual language overview
Color palette
Our core color palette consists of our primary brand color Solar, as well as Midnight and White.
Typography
Audible Sans is our primary typeface.
Secondary graphics
This set of shapes and textures is based on the curves and angles of our Chevron logo, uses our Solar color, and creates brand attribution.
Content display
We tell our story through our content above all—featuring key art and bookwalls that convey our breadth and depth.
Voice overview
Our personality
Our personality is made up of three traits: human, bold, and original.
How to capture imagination
Describes how we communicate in a way that will move the needle and capture people's imaginations.
Content
Explains how we convey our portfolio of formats—audiobooks, podcasts, and Audible Originals.
Copy style guide
This is the stuff our copy editors look out for that keeps our writing consistent. Also, see our new glossary.